Why Video?

“People remember 10% of what they read, 20% of what they hear, 30% of what they see, 50% of what they hear and see and 90% of what they do.” - Wiman and Mierhenry research, published in 1969.”

Using the latest developments in cognitive and behavioural science, our videos are designed to give greater engagement, greater results and are more cost effective than other methods of learning. Here's why we prefer video;

1. Video is a cost effective method of delivering consistent, quality communication and learning to large and distant audiences.
2. The investment is a one-time cost on videos than can be used until the content needs to be updated. We store all original projects on the cloud so that updates don’t necessarily have to be costly.
3. Online video learning enables employees to learn at times that are convenient to them, without hindering their productivity at work.
4. Revision of any subject is instantly available.
5. Videos are tailored to your Brand style and Corporate Identity standards.
6. Videos can be a stand-alone or blended communication solution.
7. Our videos are SCORM compliant and optimally rendered which means they can be delivered through any Learner Management System or website.
8. Most video scripts are either written or guided and signed off by Subject Matter Experts who are professionals in their fields.
9. Knowledge transfer can be tested, evaluated, tracked, and audited through our integrated Learning Management System.
10. Cisco reports that 82% of global internet traffic will come from either video streaming or video downloads in 2022.
11. In 2022 47% of global B2B marketers were creating training videos